Soccer Business Bits: BMO Triples Down, Re-brand for Fox & More

The Montreal Impact and BMO Financial Group have announced that BMO will become the presenting sponsor of the Montreal Impact when the team kicks off its inagural MLS campagin in 2012.  Already the presenting sponsor of TFC and with a stadium naming rights deal in Toronto, BMO is continuing its significant investment in MLS.  Recall that Vancouver announced BMO as its initial founding partner.  The four year deal focuses  on the Whitecaps youth soccer initiatives.  The five year deal with the Impact will include the BMO name on Impact jerseys, on game tickets and throughout Saputo Stadium.  BMO customers will also have special privileges at the park.  BMO will also have a strong role in Montreal area youth soccer programs.  The 2012 Impact jerseys with the new BMO logo will be unveiled during the upcoming Summer. According to the team’s website, “BMO’s partnership with the Impact fits perfectly with the institution’s grassroots support of more than 900 girls’ and boys’ teams across Canada. To make this commitment to young people even more tangible, BMO will introduce the BMO Team Up with the Impact program that will enable young players from local clubs to attend the Impact’s home matches in a dedicated BMO seating area.”

Elsewhere, Fox Soccer Channel has announced a complete rebrand of its identity, including a name change to Fox Soccer. The new look, on-line presence and graphics will be unveiled on August 13.  According to the press release accompanying the announcement, FOX Soccer’s makeover includes new studio sets and improved on-air graphics packages.   The new identity will include re-designed logos, upgraded studio sets and a high-tech on-air graphics package.

Finally, Eric Hassli’s recent wonder goal bears mentioning, as the strike has become something of a national and international sensation.  The goal featured on multiple ESPN platforms, been viewed by millions on YouTube and been featured on broadcasts around the world.

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