Looking at MLS on the Web

Last year we conducted a lenghty interview with MLSSoccer.com editor Greg Lalas.  At the time we spoke with him, the site was undergoing struggles as it emerged in its new format. Last Spring,  the new MLSSoccer.com replaced the outgoing MLSsoccer.net with great fanfare, as MLS took its website in house and completely redesigned the format [...]

The Monday After

Time for a Memorial Day Version of the Monday After.  We spent some of the weekend in the Boston area and were treated to a number of billboards on the major highways surrouding the City that were promoting the Revs/Manchester United match. The boards show images of players on both teams with large replicas of [...]

Marketing in New England

On the road tonight, so we thought we would revisit an interview from early February with Revs COO Brian Bilello.  After a tough start, Revs attendance has started to climb and Gillette stadium will soon be host to two big soccer events: Spain/USA and Revs/ManU.  Since this interview was conducted, the Revs landed United Healthcare [...]

Covering the Coverage

Full power tonight after some downed wires made posting impossible yesterday.  Every so often, we take a look at how various media are covering soccer in the United States. We thought now was a good time to take a look at some mainstream sports outlets. We’ll start with Sports Illustrated, where the most recent edition [...]

Power Outage

A night of no power means no new post…back tonight with something new.

More on the Champions League Final

Yesterday we talked about the upcoming Fox broadcast of the Manchester United/Barcelona Champions League final.  Last year, Fox felt so strongly about the ratings potential for the game that the network elected to show the match in lieu of its typical Saturday afternoon baseball.  The Yankees/Mets game was bumped back a couple of hours and [...]

The Monday After: Ads on Fox, Business of the Rapids and Attendance

Time for a Monday wrap of the weekend that was in American soccer.  We’ll start with the Fox’s efforts to promote its Saturday afternoon broadcast of the upcoming Champions League Final.  The game will feature as part of a “split” doubleheader on Fox that includes the match at 2:00 and a 7:00 baseball telecast. During [...]

Soccer Stadium Update

It’s been a while since our last look at stadium construction around MLS.  We’ll start in Houston, where the Dynamo’s efforts to build in downtown Houston has progressed far enough to warrant a webcam. The Dynamo are expected to contribute $60 million to the project.  The proposed stadium will be shared with Texas Southern Football and [...]

Selling Tickets in MLS

As we do every few weeks, we take a look at the promotions and marketing efforts MLS teams are using to sell seats for the upcoming matches. We’ll start in Houston, where the Dynamo are offering a creatively marketed Hawaii 2-5 Package.  The $99 deal includes 2 tickets to the May 21 match against the [...]

Major League Soccer Seat Licenses

It is GSL purchase time in MLS again.  With the 2011 All Star purchase window closing, we thought we would revisit an interview we did with Brad Pursel of MLS about the Guaranteed Seat License program. For the last few years, MLS has offered its fans the opportunity to purchase a “Guaranteed Seat License” for the [...]

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