We have religiously followed the progress of Jen-Weld Field and the Timbers’ introduction to Major League Soccer. Years of hard work came to a head tonight in Portland where the former PGE Park opened to rave reviews. Here is a great tour of the new stadium offered through the league website. The stadium looked and [...]
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Yesterday we wrote about the league’s new deal with Four Points, but the league finally issued a press release with quotes from league and additional details regarding the deal. In addition to signage around stadiums and during MLS events, three lucky members of Starwood Preferred Guest (SPG) will be able to transform SPG points into [...]
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Back in November, we noted that Sheraton’s Four Points was the official hotel sponsor of the MLS Cup Playoffs. The Four Points name was apparent on sign boards throughout the post season in 2010. Other than that brief moment however, MLS has been without a league wide hotel sponsor for quite some time. According to [...]
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We are on the road tonight, so we thought we would re-post a 2010 interview with Davy Ratchford, RSL’s Director of Marketing. The interview makes an interesting read, as Mr. Ratchford discusses the team’s efforts to sell Champions League Games last Summer. Reading his response to the questions about selling for that event, it seems [...]
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Before we get to our weekly summary of MLS attendance figures, there are a couple of business stories from the weekend worth noting. First, despite some stumbles in the off season, WPS has kicked off year number three. Although the league has lost teams and struggled in other ways over the last few months, there [...]
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Over the last couple of years we have posted about buying, selling and shopping for soccer apparel and equipment. We have interviewed merchants about their marketing strategies and how they reach the soccer buying public. We also conducted a substantive review of various online merchants, including league websites, to determine where fans can have the [...]
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We are now entering the fourth week of games in Major League Soccer and teams are now entering into the regular routine of selling tickets for the regular season. As we do every few weeks, we take a look at the promotions and marketing efforts MLS teams are using to sell seats for the upcoming [...]
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This week FSC has continued its ongoing coverage of the CONCACAF Champions League. The network has provided live coverage of the entire tournament and the sold stadium in Costa Rica made for a great semi-final venue. As we said in the Summer, FSC pours significant resources into televising an event that has yet to interest [...]
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Goal.com provides this excellent piece about fan loyalty programs. Written by Chris Savino, the piece looks at the loyalty outreach efforts offered by teams like the Philadelphia Union and Colorado Rapids. The article touches on the Tottenham program that allows fans to earn reward points for purchases made with the club. Fans and Philly can [...]
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Another weekend in the books for Major League Soccer and here is our weekly wrap of events. We’ll start this week with attendance, where the big story was some disappointing attendance figures in the Eastern Conference. In Foxboro, just over 7,100 were announced as in attendance for the Timbers/Revs 1-1 draw. A few hours down [...]
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