Just over a year ago MLS fans were wondering whether the MLS season would start on time. In a World Cup year, the league faced serious questions about player salaries, movement and more. Yet after a prolonged mediation session with George Cohen, the owners and players were able to reach an agreement that made labor [...]
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With American soccer eyes all focused on Rio Tinto, we thought it worth taking a look at how some media outlets were covering the run up to the Champions League clash. Ground Zero was the Salt Lake Tribune. In the lead-up to the game, the front page of the Trib’s web site had multiple articles [...]
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In Columbus, the Crew have announced a local partnership with Panera Bread while confirming that previous sponsors Pepsi, Anheuser Busch, Ohio Department of Safety, Subway, Ohio Lottery, Sugardale and Value City Furniture. The arrangement with Panera includes a retail promotion for family night, a poster giveaway and ad time on the Crew’s English radio broadcasts. [...]
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Every so often, we are fortunate to have one of our readers provide some great content for the site. Dave Laidig is an attorney in Minnesota, currently supporting a multi-national corporation as contracts counsel. Dave coordinates sales, marketing, finance and technical departments for an information content provider in the pursuit of business opportunities, and serves [...]
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Lots to talk about from a busy business weekend, but we’ll start with a charitable effort spearheaded by OnlineSoccerAcademy.com. The site is running a “juggle-a-thon” as part of World Malaria Day. Per materials from the site, the OSA World Juggle-a-thon was created by tech start up OnlineSoccerAcademy.com, a team of husband and wife entrepreneurs, he [...]
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On the road tonight, so we thought it worth re-posting an interview with Timbers’ VP Cory Dolich. We did this interview on February 1, and since that time, the Timbers have become possibly the biggest business story of the young MLS season. Here is what Mr. Dolich said about the team’s marketing efforts and more. [...]
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Over the last year or so, we have discussed MLS’ efforts to measure the value of its television exposure through various local and national broadcasts. Through the website criticalmention.com, MLS tries to alert media to the “value” of its presence on various television programs. Since a few weeks have passed since we last checked in [...]
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A couple of quick hitters from around soccer. We’ll start in Chicago, where the Fire have announced a deal with Qcue to offer dynamic pricing at Toyota Park. According to the Sports Business Daily the Fire become the first MLS team to implement dynamic pricing. According to SBD, dynamic pricing, “adjusts single-game ticket prices as [...]
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Every so often, we are fortunate to have one of our readers provide some great content for the site. Dave Laidig is an attorney in Minnesota, currently supporting a multi-national corporation as contracts counsel. Dave coordinates sales, marketing, finance and technical departments for an information content provider in the pursuit of business opportunities, and serves [...]
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This version of the “Monday After” starts with Portland’s inaugural home game on Thursday night. Although we covered that match in great detail, it is worth noting the substantial amount of free publicity generated for the Timbers and the league by the crowd’s performance on Thursday night. Programs such as Pardon the Interruption featured the [...]
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