The Monday After: Preseason Underway

Time for our usual roundup of the business weekend that was in American soccer.  The big story is the start of preseason camps throughout MLS.   Teams are gathering for initial training sessions, physicals are being performed and preseason schedules have been released.  From a business perspective, one of the most interesting stories is the coverage [...]

Marketing in MLS: Going with Groupon

One of the great business success stories of the last couple of years is the mass coupon site Groupon.  For those who don’t know, Groupon is a deal of the day website tied into major metropolitan areas.  Members are offered one coupon buying opportunity each day that offers a significant discount.  If they purchase the [...]

Soccer Stadium Update

Time for our first stadium update of 2011.  We’ll start in Houston, where last week we reported that the team will break ground on the project on January 29.  That date has since been delayed to an uncertain date, but the team is maintaining that the building will be ready in time for an April [...]

Soccer Business Bits: Chivas USA Gets a Sponsor, TFC Academy Initiative & More

One of the quiet business success stories in MLS has been Chivas USA’s ability to consistently land a jersey sponsor. While teams such as New England and Colorado have failed to secure such a sponsorship, Chivas USA has landed such prominent sponsors as Comex, Extra and now Corona.  In the big news of the day, [...]

Hardcore in Big D

One of the big business stories of the day was the announcement that FC Dallas’ season ticket sales are projected to be up 300% year over year.  The team is coming off of a year when the team reached the MLS Cup final, yet averaged less than 11k per game at Pizza Hut Park.  The [...]

The Monday After: Chile/USA, Friedel Bankrupt & More

Time for our weekly wrap of the weekend that was in the world of American soccer business.  We’ll start in Los Angeles, where the Home Depot Center hosted USMNT friendly against Chile.  A reported crowd of approximately 18,500 was in attendance for the 1-1 draw.  The game was notable for the lack of an English [...]

Houston Stadium Update

We are on the road today, but we thought it worth making a quick mention of ongoing developments in Houston to construct a stadium for the Dynamo.  The Houston Business Journal is reporting that the team will break ground on the project on January 29.  The Dynamo are expected to contribute $60 million to the [...]

Jersey Sponsors: MLS v. Europe

On January 12, 2011, the Philadelphia Union of Major League Soccer announced a four year, $12 million dollar deal with Mexican food conglomerate Bimbo.   While the notion of prominent uniform advertisements is foreign in most American sports, MLS has embraced such sponsorships as an important source of revenue.  After the expiration of deals in Columbus [...]

Critical Mention Update

Time for our monthly look at MLS’ efforts to measure the value of its television exposure through various local and national broadcasts.  Through the website criticalmention.com, MLS tries to alert media  to the “value” of its presence on various television programs.  We’ll start in Portland, where the local NBC affiliate provided primetime coverage of the [...]

Selling Tickets in MLS

With training camp just around the corner, we thought we would take a look at some of the ticket sales efforts around MLS.  DC United is offering a Winter Four Pack.  The package includes 4 pint glasses and 4 tickets to the DC united home opener against the Crew.  The tickets start at $90 for [...]

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