The Houston Dynamo will have a new jersey sponsor in 2011. The Houston Chronicle is reporting that the Dynamo have signed a five year $12.7 million jersey sponsorship with Greenstar Recycling. In addition to its logo on the front of the jersey, Greenstar has signed on to become the first founding partner of the team’s new downtown stadium. The deal is set to be offically announced tomorrow. Interestingly, the deal contains a reported opt-out clause after the third year. The more than $2 million per year puts the Dynamo in the upper echelon of MLS jersey deals.
Greenstar’s parent company, NTR, employs more than 2000 people around the world. Greenstar offers a full array of recycling services, management, secure document destruction and more. NTR is headquartered in Ireland.
The new five year deal also represents an important step in the second round of MLS jersey sponsors. The Crew’s deal with Glidden is expiring at the end of this year and Portland and Vancouver recently inked their new deals. At present, there are only 5 MLS teams without jersey sponsors: Colorado, Kansas City, Philadelphia, New England and Dallas. Given Kansas City’s rebrand and Colorado’s recent success, it seems likely that these teams could be close to jersey sponsorships. Commissioner Garber recently proclaimed that there will be a series of such announcements over the next couple of months.
These deals are important signs for the future of MLS and the strength of the league’s brand in the sports business. In a down economy, it is impressive that MLS teams are able to find such impressive deals.
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