With Colorado’s upset victory over Columbus, the Rapids have one week to sell tickets to the “Eastern” Conference Final. After selling more than 11k tickets in their playoff opener with less than five days notice, the Rapids face the challenge of again selling tickets on a short turn around. Interestingly, the team is not aggressively pushing any promotional offerings in advance of the game, but through their website, there are two deals being offered to attract fans.
First, the team is offering a Family Four pack that includes 4 tickets, 4 pizzas and 4 sodas for $79. The team is also offering a “Lads Night” that includes 2 tickets, 2 beers and 2 beanies for $49. To locate these deals, a fan must click through the website to the ticket page. The front page of the website contains no reference to the offers.
A quick look at the Denver Post shows limited coverage of the Rapids and no apparent ads promoting the home playoff game. Given the challenges the Rapids have faced in selling tickets, it is stunning that the Rapids are not more aggressively pursuing ticket sales through some of the standard means. With a weather forecast predicting cold temperatures and snow, the odds are stacked against a strong crowd. There are rumors that the team is offering free tickets to season ticket holders who have re-upped for 2011.
If you know of any ads or promotional efforts for the game, please let us know.
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