Soccer Business Bits: Successful Sponsorship, Don’s Deal & More

The Sports Business Journal is reporting on the results of sponsorship spending at the World Cup.  According to SBJ, Anheuser-Busch, 10.7 million people participated in their various World Cup themed online promotions and shows.  Budweiser was also the exclusive beer poured in the stadium and according to statistics quoted by SBJ, at least 6 out [...]

PPL Park: Some Business Thoughts

On Saturday we made our first visit to Major League Soccer’s newest stadium gem.  At 3:30 in the afternoon in Chester, PA, the Philadelphia Union hosted the New England Revolution at PPL Park.  It was our first visit to one of Major League Soccer’s soccer specific stadiums, and the experience was fantastic. Structurally and aesthically, [...]

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