Soccer Business Bits:MLS Retains New Consultant, Canadian Ratings

Tripp Mickle at the Sports Business Journal is reporting that Classic Sports and CSTV creator Brian Bedol has been retained by MLS to assist in planning the league’s broadcast and digital medial strategy.   Followers of the league’s tv relationships know that MLS’ longterm deal with FSC is expiring at the end of the season and [...]

Gillette Stadium: Some Business Thoughts

A couple of weeks back, we wrote about our trip to PPL Park.  Today, we thought we would give some thoughts on our weekend trip to Gillette Stadium for the Revs/Dynamo match. Built primarily for football, Gillette is a massive stadium surrounded by Robert Kraft’s recently constructed Patriot Place shopping center, parking lots and Route [...]

Soccer Business Bits:USA/Brazil Ratings, Premier League Viewing & More

Sports Media Watch is reporting that the USA/Brazil match televised on ESPN2 drew almost 800,000 viewers on Tuesday night.  In Nielsen terms, that represents a .50 rating.  The number represents a significant increase over typical MLS broadcasts, which are often under 200,00 viewers.  The game also drew more viewers than the recent MLS All-Star game [...]

Footiebusiness Vault: Interview with Steven Stark and Harrison Stark

Steven Stark and Harrison Stark are the authors of World Cup 2010: The Indispensable Guide to Soccer and Geopolitics recently published by Blue River Press.   The book combines humor, soccer knowledge and a bit history to discuss the World Cup from a variety of angles.  In addition to in depth previews of each team, the [...]

Business Blogging: USA v. Brazil

New stadium and new cycle for the United States Men’s National Team.    We thought we would business blog the broadcast of the match to comment on advertisers and ESPN’s first national team broadcast since its outstanding coverage of South Africa 2010. We also thought it would be interesting to see how ESPN promotes its MLS [...]

MLS Sponsorships: Mid-Summer Update

It has been a while since we posted our most recent update of MLS sponsorships.  We thought it would be worth revisiting the status of corporate MLS sponsors. Companies such as Dick’s, Makita, Gatorade and others have been around for a while. VW, Panasonic and Pepsi are also prominent.  In late September of last year, [...]

The Monday After: New Show on FSC, Big Crowd in Pasedena & More

FSC announced that Kyle Martino will host a new show on the network called “Soccer Talk Live” .  The show will air on Monday evenings and will attempt to combine soccer talk with pop culture discussions.  Martino, who has worked as a color broadcaster for ESPN and the Philadelphia Union, is a former MLS midfielder.  [...]

Media Musings: Thoughts on Color

Listening to Taylor Twellman’s color commentary during the Philly/Columbus game, we got to thinking about some of the color commentators now populating national broadcast media in American soccer. Twellman is a recent addition to the group and has shown some flashes in his first few outings in the booth.  Having a recent player is often [...]

Promotions, Promtions Promotions

As we do every so often, we thought we would take a look around MLS for ticket promotions offered for upcoming games.  As always, please feel free to send us promotions that we don’t mention.  In Colorado, the Rapids are promoting a “Lads Night Out” for their upcoming match against San Jose.  The package includes [...]

Footiebusiness Vault: Charitable Good Works in MLS

The charitable efforts of professional sports leagues and teams are typically overlooked by their fans, yet they are an important component of the community outreach programs in which almost all leagues are involved.  In addition to providing a way to give back to the community, local charitable efforts often provide teams with an outstanding opportunity [...]

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