US Women Come to Hartford

For the second time in 2010, the United States National Team will play host to European competition in East Hartford, Connecticut.  Last time, it was the Men hosting the Czechs, today it is the Women hosting Sweden.  It will be the second game of a two game series against the Swedes (the teams played to [...]

Soccer Business Bits: Henry Rolls Out, ESPN Gears Up & More

The biggest story in MLS remains the introduction of Theirry Henry to American sports fans and mainstream media.  In addition to the official press conference, Henry made appearances on the Univision morning show, “Morning Joe” on MSNBC, and “Late Night” on NBC.  He also provided a print interview to the AP.  Henry’s ability to speak [...]

Superliga Begins

On a day that saw the formal announcement of Thierry Henry’s signing with New York and the start of the annual Summer friendlies between MLS teams and world renown clubs, MLS and Mexican clubs started their Superliga tournament. The 8 team event features 4 teams from MLS and 4 teams from Mexico’s Primera Division.  Placed [...]

Enter Henry: What Does it Mean?

Perhaps the worst keep secret in American soccer circles is the imminent arrival of Thierry Henry to the New York Red Bulls.  The all time leading French national team scorer, Henry is a gifted player and a recognizable name.  The question for the Red Bulls and MLS, is what his signing will mean for the [...]

The 2010 World Cup: A Final Look

Some last thoughts on the World Cup.  24 million viewers watched the 2010 World Cup Final on ABC and Univision, the biggest ever US audience for a soccer match.  Worldwide, more than 700 million people watched the game, making it the most watched match in history.  Ratings were consistently outstanding with more than 19 million [...]

Business Snapshot

After an exciting and remarkably popular (in the US) month of World Cup soccer, we thought it worthwhile to take a quick look at the business of American soccer moving forward from July 12, 2010.  The World Cup was a business success in the States, with ESPN’s significant investment of resources validated by the ratings [...]

Promotions, Promotions Promotions

On the weekend of the World Cup final, MLS is also in full swing a complete slate of games.  Many of the teams are running promotions for the coming matches and we thought it worth taking a look at some of those efforts.  No team is more aggressive in its promotions than the Houston Dynamo, [...]

MLS: The Value of Exposure

Back in January (and a couple of times since), we discussed MLS’ efforts to mesaure the value of its televsion exposure through various local and national broadcasts.  Through the website criticalmention.com, MLS tries to alert media  to the “value” of its presence on various television programs.  Since a couple of months have passed since we [...]

Footiebusiness Vault: Marketing in Kansas City

We are out and about tonight, so we thought we would look back at an interview we did with Wizards’ VP of Marketing and Communications Rob Thomson.  The Wizards are in their third year in cozy Community America Ballpark after spending the last decade at cavernous Arrowhead Stadium. The Wizards are working toward building a [...]

The Tuesday After & Not Even Klose!

It was a busy weekend in Major League Soccer with strong attendance around the league.  Whether because of World Cup Fever, excitement over fireworks or something else, MLS stadiums saw good crowds throughout the weekend.  Average attendance was over 17,000 and there were impressive crowds in Dallas, Salt Lake City and Colorado.  Landon Donovan’s return [...]

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