In the aftermath of MLS/Machester United before more than 70k at Reliant Stadium in Houston, we thought we take a quick look at some of the business stories floating around as the league moves forward for the next wekeend of games. After a few days of parties, charity events, races and more, some business stories [...]
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As we do for certain televised events, we thought we would offer a “business blog” of the ESPN broadcast. The match was presented by AT&T. The night started with a voice over from Rob Stone and a pre game show that included Alexi Lalas and Julie Fowdy. Kudos for ESPN for providing background on the [...]
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We have previously posted on Houston’s promotional and marketing efforts. Now with Manchester United about to kick off in Houston for the All Star Game, we thought we should check in with Dynamo Senior VP Rocky Harris about efforts to capitalize on the Red Devils’ trip to Houston and on some of the other marketing [...]
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In an effort to increase breast cancer awareness, Women’s Professional Soccer (WPS), in conjunction with PUMA will outfit players in special Project Pink kits for five WPS matches. Puma has also created a range of Project Pink merchandise that will be available for purchase beginning this summer and continuing through Breast Cancer Awareness Month in [...]
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The feast of soccer continued this weekend in the United States with league matches and friendlies nationwide. Attendance was extremely impressive throughout the country with big crowds in Kansas City, New York, Salt Lake City and elsewhere. More than 50k packed into Arrowhead Stadium to see plucky Kansas City hold off Manchester United, almost 20k [...]
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The introduction of Thierry Henry drew plenty of media coverage both in the New York ara and nationally. Articles in mainstream publications, interviews on local and national media outlets and discussion on ESPN and elsewhere. The introduction was well managed by the Red Bulls, and other than a much maligned in studio interview with Good [...]
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It has been a while since we took a look around MLS at the status of stadium construction in MLS, so here is quick snapshot. In Kansas City, the new stadium is moving forward rapidly with opening set for the Summer of 2011. MLS will likely follow the “Philly model” and force KC to spend [...]
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Last year, Kansas City Wizards VP of Communications Rob Thomson was kind enough to share a few words about marketing efforts in Kansas City. Since that initial interview in April, 2009, much has changed in Kansas City, with a new stadium going up quickly, Manchester United coming to town and a slew of international signings [...]
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In a year in which MLS attendance is showing almost an 8% year over year increase, the Sports Business Journal is reporting that ESPN2 ratings this season are down 1.6% over last year. In pure numbers, this represents a decline from 255,000 per match to 251,000 viewers per match. SBJ is also reporting that FSC [...]
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As we do every Monday, here are our quick thoughts from a weekend of soccer in the United States. We’ll start in East Hartford, where a disappointing crowd of under 6k saw the United States hold off Sweden in a Womens’ friendly. The game was interrupted by lighting and the teams were directed to clear [...]
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