As we do every so often, here is our quick look around MLS and the individual game promotions for the coming weeks. Typically the leader in game promotions, Chivas USA is back in the game with a “Come One Come All” campaign targeting families for their April 24 match. Packages include 4 tickets, 4 hats and 4 hot dogs for as little as $58. The most expensive seats go for $130 for the package and the 4 packs are available for multiple dates during the season.
Chicago announced a “Fire Goes Green” campaign for its April 24th match against Chicago. As part of the initiative, the Fire will plant 40 trees, provide re-usable grocery bags to their fans, purchase energy credits to set-off carbon use at the game and distribute recycling bins around the stadium. The effort is part of the Fire’s Earth Day celebration and will also include special foot menus and other “green” distributions during the match.
Finally, while we typically discuss promotions in this space, we are struck by the apparent absence of any game day promotions in advance of the “MLS Game of the Week” slated for Thursday night in Dallas. As the league’s primetime showcase, it is important to show vibrant atmosphere during these national broadcasts. It is surprising that FC Dallas is not offering incentives to fans to attend this game. While some teams choose not to offer promotions becauses it might “devalue” their product, given the importance of the game for the league and Dallas’ attendance struggles, it appears that this would be an appropriate time to try something new.