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Big news out of WPS. The Women’s league has announced Citi as an official “founding partner“ joining original founding partner PUMA. As part of the arrangement, Citi’s logo will be on the back of every WPS jersey. The press release also notes that season ticket sales for the returning teams are up about 17%
It has been an interesting offseason for the league. WPS signature franchise Los Angeles Sol announced that it will cease operations and not participate in the 2010 season, despite being the only WPS team with a jersey sponsor. The deal, with Amway International, included the Amway name on the jersey, stadium signage and placement on an array of Sol items. At the same time, the expansion Atlanta franchise will be the first to play in a soccer specific stadium built for a WPS franchise. The 8,300 seater is less than 30 miles from downtown Atlanta. The stadium will cost less than $20 million to construct and will host both the Beat and Kennesaw State University Women’s soccer team. The stadium is designed to increase to 16k for purposes of concerts and is expected to host NCAA events. Click here for images of the stadium.
In its second season, WPS has added teams, sponsors, ticket sales and a stadium. Things are certainly looking up for year two. We will keep you posted on business developments from WPS as the season gets closer and during the heart of the campaign.