Comments on: Soccer Business Bits: Philly Deal Finalized, DeRo’s money & More http://footiebusiness.com/2010/02/25/soccer-business-bits-philly-deal-finalized-deros-money-more/ Looking at the business side of the beautiful game Fri, 10 Feb 2012 19:53:16 +0000 hourly 1 http://wordpress.com/ By: Ben Berger http://footiebusiness.com/2010/02/25/soccer-business-bits-philly-deal-finalized-deros-money-more/#comment-1121 Sun, 28 Feb 2010 01:35:25 +0000 http://footiebusiness.com/?p=968#comment-1121 Jerry:

My sense in this case is that it is not ego driven. They are in the process of de-regulating the power industry in PA and PPL hopes that this exposure will pay off.

Plenty default, but power companies are probably a safe bet.

Lenny was my favorite player as a kid….not too great with his money (did well for a while)

]]> By: Jerry Mac http://footiebusiness.com/2010/02/25/soccer-business-bits-philly-deal-finalized-deros-money-more/#comment-1118 Fri, 26 Feb 2010 02:31:29 +0000 http://footiebusiness.com/?p=968#comment-1118 Hey Ben-

Thanks for the article! I’m glad to see Philly get a naming sponsor – it’s good for the sport, but I do wonder the long-term value for the sponsor. Is there really a ROI or is it more about driving ego from the CEO’s office? How many companies have defaulted on naming rights deals in major sports over the last fifteen years? I don’t know the figures, but I would guess there are a lot of them.

I particularly appreciated the DeRosario story – typical sensible Canadian. Love our friends to the north. I wish there were a hundred DeRosarios for every Lenny Dykstra out there. A lesson learned in business for all of us.

Cheers-
-jmac

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