Atlanta Soccer Stadium Set for Construction

December 2, 2009

WPS expansion franchise Atlanta Beat has reached a deal to construct an 8,300 seat stadium in an Atlanta suburb about 25 miles from downtown.  The stadium will cost less than $20 million to construct and will host both the Beat and Kennesaw State University Women’s soccer team.  The stadium is designed to increase to 16k for purposes of concerts and is expected to host NCAA events.  Click here for images of the proposed stadium.  One important note:  by building the stadium off school grounds, the team can sell alcohol at all of its home games.

Despite the rather paltry construction price (it’s probably been 20 years since someone built a professional stadium for anything near $20 million), the project is a great sign for WPS.  While it is unlikely that the construction of this stadium will be a watershed moment for women’s soccer, it is certainly a good sign that the University sees fit to partner with an expansion franchise in the WPS.  Although the cost isn’t great, it still represents an infrastructure investment in the League and women’s soccer.

The stadium is expected to be constructed prior to the Beat’s first game in the Spring. This is a very aggressive schedule.  We will keep you apprised of the stadium progress


Soccer Business Bits: Expansion and Stadium Updates

December 1, 2009

With the MLS offseason in full swing, we thought we would take a quick look at the state of expansion and stadiums around the league.  In New Jersey, Red Bull Arena continues to edge towards completion.  Click here for a look at the lastest interior and exterior webcams.  As we reported recently, Red Bulls have already renewed in excess of 85% of their season ticket sales for 2010.  As always, we recommend the outstanding virtual stadium tour provided by the Red Bull.  For our thoughts on the business impact of Red Bull Arena, click here.

In Chester, the new Philly stadium continues to rise.  Check here for their webcam. As we reported previously, multiple reports have pegged Union season ticket sales in excess 10k.  This is a great number and would slide Philly into third place among MLS teams in season ticket sales.  With an 18k capacity stadium to fill, and 4 months to do it, the Union should be close to a sell-out all year once they move to their new digs.

We neglected to comment last week on the Whitecaps’ hiring of Tottenham Hottspurs’ executive director Paul Barber as team CEO.  Barber will start in March and will have a year to get ready for Vancouver’s first MLS  season.  Barber is certainly a high profile hire, but it remains to be seen what a foreign executive can do in the wild, weird world of MLS

There are also multiple reports that BMO field will have more than 1,200 additional seats in 2010. Given that every game is a sell out, this represents a nice, incremental addition to seating capacity.  If demand continues to remain steady, TFC can explore further additions or expansions of capacity.


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