As part of our ongoing series looking at marketing soccer products in the United States, we recently had a chat with Trevor Bolliger of SoccerPro.com. Among other titles, Mr. Bolliger is the Online Marketing Ambassador for SoccerPro.com and has been with the company for more than 1.5 years. SoccerPro.com is a leading U.S. based seller [...]
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As we said in our post on Monday, we will continue to look at MLS Holiday promotional efforts this week. Below are some additional promotions. For more, click here. In Houston, the Dynamo have added a wrinkle to the typical holiday deal by offering two seats to their home opener and one Dynamo “tailgating” chair for [...]
Filed under: Uncategorized | Tagged: MLS promotions, MLS T, MLS tickets, Red Bull Arena | Leave a Comment »
We have not actively covered the NASL/USL/TOA dispute over the second division of American Soccer. However, we do believe that it is definitely a subject of significant interest to American Soccer fans. Lower division soccer aids in the development of American players, provides more exposure to the game in communities without MLS teams and provides the [...]
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As we did during the regular season, we will also look at MLS promotional efforts during the Winter. We start with some holiday deals offered around the league. The Revs are offering a “holiday four pack” that includes tickets to four games (of your choice), first choice of seat location before general sale, a wall [...]
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The posting has been a bit light this week; there has been a “new arrival” in the family which has changed sleep/work patterns a bit, but we expect to be back on schedule next week. For now, check out this March interview we did with SUM Digital Strategy Director Chris Schlosser about MLS’ plans for [...]
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We are still traveling, so we thought we would re-visit this excellent guest post from Craig Codlin posted during the season. Craig does a great job looking at MLS efforts to market its product and grow its popularity. We should be back on Wednesday. All season, we have focused on the efforts of individual teams [...]
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On the move for the next couple of days, so here is our quick take on a recent article about the sale of soccer merchandise in the United States and around the world. OregonLive presents an interesting article on Adidas marketing efforts for the 2010 World Cup. The article provides in depth analysis on the [...]
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The day of the big World Cup draw has arrived and ESPN has big plans to cover the event with maximum fanfare. ESPN2 will provide three hours of coverage and will include usual suspects Harkes, Lalas and more to break down the action. It is fairly remarkable that we have reached the stage in American [...]
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Seattle Sounders CEO Tod Leiweke has been honored by the Puget Sound Business Journal as the Business Executive of the Year. Leiweke was recognized largely for his work in bringing MLS to Seattle and for the explosion of interest in the Sounders and MLS. As the Puget Sound Business Journal is not a sports publication, [...]
Filed under: Uncategorized | Tagged: Brian Ching charity, Degree MLS, Tod Leiweke | Leave a Comment »
