With Seattle set to cap its impressive inaugural season as an MLS City by hosting MLS Cup 2009 at Qwest Field, we thought we would check in with Seattle soccer guru David Falk, the man behind the comprehensive Seattle soccer website, http://www.GoalSeattle.com about marketing efforts, media coverage and ticket sales for MLS Cup in Seattle. With Seattle not in the game, we were curious about how the game was perceived in the Emerald City and David, who also writes for the Seattle Soccer Examiner, provided some great insight. Thanks to David for his thoughts.
Footiebusiness.com: Beyond newspaper coverage, what has been the level of mainstream coverage of the game? Are local outlets, sports radio, etc… covering the match?
David Falk: There will be guests on Sports Radio (KJR AM 950) this week, but it doesn’t look to be any bigger than a Sounders match week so far.
FB: There is evidence of Sounders’ season ticket holders seeking to offload their seats. What is your sense of the interest level among Sounders’ fans in attending the game?
DF: Mixed, but most want to still go. Some are selling their seats to LA and Utah fans who want the best views. Some are giving them away, even. Still, it is likely that the lower bowl won’t have too many empty spots. A Chicago-LA match-up would have increased the ticket demand and the rate of those that showed up. There will still be a “March to the Match,” it is still the last ticket in our season package…so unless the weather is an absolute downpour, Seattle should represent. Are Seattle fans “excited” about the match? I have yet to hear from anyone that is.
FB: Tickets for the game have been parceled out with the recent opening of 6,000 additional seats. Do you agree with the decision to limit availability? Do you think there is a good argument for opening the entire stadium?
DF: They are handling the MLS Cup ticket sales just fine. Beckham v. Blanco could have sold more, but now what they’ve offered is more than enough.
FB: Are there ongoing efforts to advertise the game to Seattle residents? What are those efforts?
DF: None that I have seen. Perhaps through the Sounders website and emails to all 24,000 ticket holders. Billboards…no. Bus signs…no. TV commercials? No. We did get a letter from Garber asking us all to show up:
We also recommend you check out the extensive coverage of the game on the Seattle Times website.