The Monday After: MLS Playoff Business Bits

mls cup 2009A great weekend for games in MLS as Los Angeles and RSL went through to the MLS cup final with thrilling wins over Houston and Chicago respectively.  In Los Angeles, just over 25k turned out to see the Galaxy’s 2-0 victory over Houston.  Though just shy of a sell-out, the crowd was lively despite two power outages during the game.  In Chicago, almost 22,000 were at Toyota Park as the home side went down to upstart RSL.  On both broadcasts, the stadium atmospheres looked great and stood in start contrast to the playoff environment at Gillette Stadium in the first round. Check MLSTalk for a review of past playoff attendance.

The MLS world now turns its attention to Seattle, where Qwest Field will play host to MLS Cup.  According to official reports, the original offering of 36k seats has been sold out and an additional 6k seats have been opened up.  While it remains to be seen how many Sounders’ season ticket holders will make the trip (the game was part of their package), it is evident that there is strong interest in the game from many in the Seattle area.  There are also reports that Qwest has only designated 100 seats for each of the Supporters’ groups.  Hopefully, Seattle will find a way to organize the seats so greater numbers of RSL/Galaxy fans can sit together.

Both conference final broadcasts were will done, despite the unfortunate power outage in Carson, CA.  The typical advertisers were present for both ESPN & FSC, including an increased presence from Best Buy.  There was plentiful on screen advertising for both networks as well as presenting sponsors for pre/post game shows. ESPN smartly built a 25 minute buffer into the broadcast by adding a pre-game to absorb some of the likely runover from the preceding college game.

We will of course cover MLS Cup in full this week from a business perspective, including sponsorship, media, attendance and more.If there is something that you want us to address about the game, please shoot an e-mail our way.

Follow

Get every new post delivered to your Inbox.

Join 71 other followers