Soccer Business Bits: Soccer Business Reading, Playoff Broadcast & Dynamo Day

readingIn 30 minute daily bits, NPR’s broadcast of “Marketplace” provides a great look at national and international business issues.  On the most recent broadcast, host Kai Rysdal interviewed Simon Kuper, co-author of “Soccernomics” , a book that explores soccer stats and finances, while looking at the beautiful game through a monetary lens.  A transcript and audio file of the interview are here.

The book addresses club finances, the transfer market and the relevance of a nations’ financial status to its potential success on the pitch.  The authors also discuss the growth of stats as an important component of managing in the modern soccer world.  One nugget is the author’s view that the US National Team greatly under performs the American financial position, while England is playing above its economic status.   One author is a journalist and the other an economist.  Click here for more on the book and the opportunity to purchase the recently released paperback version.

A weekend of four national MLS playoff broadcasts got underway on Thursday with ESPN2 providing coverage of the RSL/Columbus tilt.  Last week we “business blogged” the Seattle/Houston broadcast and won’t duplicate that effort here.  Nevertheless, we again give full marks to ESPN for a well produced telecast that started with a dramatic voice over and continued the trend of opening the show with the booth team in the stands. Efforts to cross-promote the FSC, Telefutura and second ESPN2 games for the rest of the weekend. The cross promotion is great to see and should increase audiences for all stations.

Finally, we have written many times about Houston’s outstanding promotional efforts.  Now that promotional effort can be extended to Houston mayor Bill White who proclaimed November 6, “Dynamo Day” in the City of Houston. The Mayor encouraged Houston residents to wear orange in support of efforts to bring the City its third MLS crown.  Anything that increases awareness of MLS and the MLS playoffs is great for the League and the local franchises.  There are rumors of a big crowd on Sunday and the Mayor’s proclamation won’t hurt that effort.  Click here for a great article about the Dynamo and their efforts in the community.

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