With the playoffs in the balance, FC Dallas and the New England Revs are getting set for a mid-week tilt in the Metroplex. However, this weekenight match comes with a twist, Dallas will host the Revs in their pre-Pizza Hut Park home, the Cotton Bowl. The MLS match will be the appetizer for an international friendly pitting Mexico against Colombia. Though not an official international match day, both national teams promise to bring some recognizable names to the game.
There have been a number of estimates suggesting that more than 30k will be in attendance for the doubleheader with a small percentage their for the Dallas/Revs match. Nevertheless, for a franchise that has really struggled to generate attendance, the doubleheader presents an important opportunity to put their product in front of local soccer fans. Dallas is playing very well at present, and the opportunity to perform in front of a much larger crowd provide an opportunity to sell MLS to a new audience.
We previously touched on the appearance of ESPNDallas.com on the front of the FC Dallas jerseys as the season nears conclusion. For more on that story, click here for some information from 3rd Degree. It is likely no surprise that the deal was struck prior to the Cotton Bowl game.
One final note, FIFA has announced that Mexico has withdrawn its name from consideration to host the 2018 and 2022 world cups, leaving 10 nations (including the USA) vying for the two events. The news has been abuzz with Barack Obama’s efforts to bring the Olympics to Chicago. Given the flap over his lending his office to those efforts, it bears watching to see if he will continue to actively support a USA World Cup bid.