Another big weekend of Major League Soccer and once again fans turned out in big numbers during the playoff stretch drive. In New England, about 16k were in attendance for the Revs/Seattle match. In Columbus, 21k were at Crew Stadium for the 2-0 victory over the Beckham-less Galaxy. About 9700 were at Community America Ballpark for the Wizards/Rapids and about 17k were in Chicago for the exciting TFC/Fire draw. There were 14k at the Home Depot Center for the Chivas/Red Bulls draw. We have not yet gotten a number for the Dallas/RSL game.
There are reports that FC Dallas entered into a two-game jersey sponsorship with the Dallas version of the new regional ESPN.com. The two game deal will be the first jersey sponsor for FC Dallas. Given the recent addition of a Boston version of the site, it is surprising that a similar deal was not reached between ESPN and the Revs. Nevertheless, it is a good opportunity for FC Dallas to generate some revenue. Moreover, it is apparent that these new local sites are providing MLS teams with some additional exposure.
A while back, Tim Martin, a 10 year veteran of the sports marketing field and the President of soccer marketing entity Gallagher Sports, spoke with us about MLS jersey sports sponsorships Mr. Martin has worked for a number of major brands in an array of sports marketing categories and has negotiated tens of millions of dollars of sponsorship agreements. Click here for the interview.