“Soccer is a girl’s game” “There are no goals, it is boring” “It will never succeed” “Why do they roll around on the ground all the time” All soccer fans have heard these statements. We all know people who feel this way about the “beautiful game”. This is part four of our MLS attendance series. [...]
Filed under: Uncategorized | Tagged: "soccer haters", MLS fans, Soccer Business | 14 Comments »
We promised part IV of our series on MLS fans, but with so many business stories around American soccer today, we thought we would postpone part IV and touch on some of those stories. We will return to our fan series next week. In Salt Lake City, the Tribune is reporting that the MLS all [...]
Filed under: Uncategorized | Tagged: Fredy Montero, RSL All-Star, Seattle Sounders | Leave a Comment »
We know that the soccer world’s attention is focused on the aftermath of USA/Mexico, so we will defer from any business posts today. We will return tomorrow with Part IV of our soccer fans series. Until then, take a look at this nice attendance break down courtesy of MLS Daily. Also take a look at [...]
Filed under: Uncategorized | Tagged: Mexico/USA, Mun2 | Leave a Comment »
On the eve of the US/Mexico showdown, we thought we would keep our sites on the upcoming MLS weekend and some of the marketing efforts teams are employing to bring fans to the gate. In New York, the Red Bulls are offering a contest for round trip airfare and game tickets for the upcoming Red [...]
Filed under: Uncategorized | Tagged: Philly Union, stadium construction, USA El Salvador, World Cup Qualifier | 1 Comment »
To many, they are the “holy grail” for MLS. They are fans of the beautiful game, yet not devoted followers of MLS. They follow the National Team regularly and will make time for a big clash between Man U and Chelsea or Barca and Real Madrid. They might spend some time following soccer stories on [...]
Filed under: Uncategorized | Tagged: euro snobs, MLS fans, soccer fans | 12 Comments »
With the Mexico/USA qualifier set for Wednesday on MUN2, we posed a couple of questions about the broadcast and the channel to Kevin Dugan of NBC Universal/Mun2 digital media. Please see his thoughts below: Footiebusiness: mun2 seems targeted to the Spanish speaking offspring of native Spanish speakers, yet this game will attract many native English [...]
Filed under: Expansion and Stadiums | Tagged: Montreal MLS, Mun2, Philladelphia Union, USA/Mexico | 1 Comment »
They are the bane of many an MLS fan, yet they continue to represent a substantial portion of Americn soccer crowds. Teams cater to them, by offering special four packs, pre-game soccer celebrations and mascots. Who are these fans? They are familes. Kids, soccer moms minivans and more. This is part two of our MLS [...]
Filed under: Marketing | Tagged: MLS attendance, MLS fans, MLS soccer moms | 12 Comments »
Ryan asked a good question yesterday about our methodology for collecting information for the ongoing series about MLS attendance. In fairness, our methods have not been scientific. We have simply collected anecdotes from hundreds of friends, coworkers, fans, familes, store owners and acquaintainces. We have asked these questions at soccer matches of all levels, dinner [...]
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We’ve seen it all summer; 90k in the Rose Bowl, 80k in Seattle, 80k in Dallas and more. Huge numbers tuned into the American run through the Confederations Cup and the Gold Cup drew well nationwide. Yet, MLS numbers remain fairly stagnant both on television and at the gate. How can Major League Soccer tap [...]
Filed under: Uncategorized | 14 Comments »
