Covering the Coverage: Part II- Sports Radio

With the Summer winding down, we thought we would take a look at the coverage of American soccer in the United States.  Last week, in Part I, we took a look at the mainstream media.  To read that article, click  here.  Today, we are going to take a look at that seemingly inpenetrable bastion of [...]

Soccer Business Bits: Wizards and Royals, Fire Promotions and More

Quick glance around MLS weekend promotions with another full slate of games on the calendar.  In Kansas City, the Wizards are hosting RSL at Community America Ballpark on Saturday.  In a promotion for the match, the Wizards are offering a “Family Four Pack” which includes 4 tickets, 4 dogs, 4 pretzels, a stadium blanket and [...]

Stadium Update: Hello Houston?

Two months ago, we updated the status of efforts to build a stadium in Houston.  Since that time, there has been little movement and no real evidence of progress.  However, according to this recent article in the Houston Chronicle, things are slowly going forward.  The deal requires agreement between the City and the County and [...]

Covering the Coverage: The Business of Covering American Soccer

With the Summer winding down, we thought we would take a look at the coverage of American soccer in the United States.  Tonight, we will start by looking at “mainstream” national media, with a focus on ESPN, Sports Illustrated, The Sporting News and other outlets. Not surprisingly, ESPN is at the head of the class, [...]

Soccer Business Bits: WPS, Transfers and Mun2 Ratings

Just some quick takes today, we will be back in full tomorrow.   The inaugural WPS season ended this weekend with an upset victory for Sky Blue, FC.  From an attendance perspective, the game drew well, with over 7k in attendance at the Home Depot Center.  The game featured the League’s brightest star in Marta [...]

Bringing the Fans to MLS: Part V-Video Games

At about the same time I was wrapping up high school in the early 1990′s, SEGA was the premier video game system.  Arguably the most popular game of that period was the EA Sports  hockey.  Whether in high school, college or elsewhere, boys around the country were gathering in basements and dorm rooms for tournaments [...]

Soccer Business Bits: Revs New Partner, Weekend Marketing and More

League sponsor American Airlines has announced a three year sponsorship with the New England Revolution, New England Patriots and Gillette Stadium.  The deal includes stadium signage, commercials, community outreach and gameday events.  Terms of the deal were not disclosed.  The integrated marketing sponsorship will make American Airlines the official sponsor of both teams and the [...]

Soccer Business Bits: Stadium Trouble in San Jose, TV Bonanza & More

During the season we have provided updates on San Jose’s efforts to build a stadium.  When MLS awarded Lew Wolff an expansion franchise it was largely understood that the deal was partly contingent on promises to build that stadium.  Now however, Wolff has announced that the planned opening of the stadium will not go forward [...]

Guest Commentary: WHAT MLS IS DOING RIGHT (AND WHAT IT CAN DO RIGHT NOW) TO GROW ITS POPULARITY AMONG U.S. SOCCER FANS

All season, we have focused on the efforts of individual teams to convert soccer fans to MLS fans.  We have interviewed various front office personnel, analyzed marketing efforts targeted to hardcore fans and interviewed soccer fans around the country to determine what they want from MLS.  Today, we offer the guest commentary of Craig Codlin, [...]

Soccer Business Bits: MLS in HD, ESPN Double Feature and a Terrible MLS Promotion

We’ll start with some news and notes from the world of televised soccer.  In a recent interview with EPL Talk, FSC Programming Director Dermot McQuarrie  announced that 2010 MLS games will be televised in HD.  When combined with ESPN HD programming of MLS, this now gives MLS fans at least two nationally televised MLS matches [...]

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