July 4th in Major League Soccer

rapidsIndependence Day has long been a big event for Major League Soccer, with certain markets becoming part of the 4th of July scene in their respective cities.  We thought we would take a look at these events for 2009.

We start in Colorado, where the Rapids will host their 14th annual 4th of July game.  When the Rapids played in Mile High/Invesco Field, huge crowds made the annual pilgrimage for soccer and fireworks.  Now in Commerce City, the Rapids should still enjoy a larger than usual crowd. Pre-game festivities will include concerts, kids events and more.  Post-game, there will be fireworks and a concert performance from The Samples.  The game itself will feature the Rapids and the Fire.  The Rapids have long set the standard for 4th of July extravaganzas in MLS, and it seems the team is lining up another fun celebration.

RSL will host its annual Independence Day celebration a night early, on July 3.  The event includes a presenting sponsor (Les Olson Company) and a post-game fireworks show.  There will be a post-game concert by David Osmond and a pre-game Carnival Real which will include a popular local cover band.

Elsewhere, the Wizards are promoting Kansas City’s largest fireworks display as part of their home game against Houston on the 4th.  At the same time, the Galaxy are promoting a fireworks event for their match against New England.  As part of that effort, the Galaxy are offering their “Family Four Pack” which includes tickets, hot dogs, sodas and a parking pass. FC Dallas is also pushing a 4th of July Event in connection with the American Fallen Heros Project. Military personell get free admission to the event which includes post-game fireworks and a concert.

MLS typicaly gets a nice attendance bump from these games and 2009 should be no exception.  With Gold Cup doubleheaders around the corner, the return of the Golden one weeks away and friendlies coming soon thereafter, MLS may enjoy a surprisingly successful summer at the gate.

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3 Responses

  1. [...] rest is here: July 4th in Major League Soccer « Footiebusiness Share and [...]

  2. You mentioned the ‘Golden’ return. I’ve been tracking LA’s attendance.

    Comparing LA’s 5 away games(I didn’t count Toronto and Seattle) drew 106,945 in ’08. Comparable matches have drawn 58,740 this year. Home attendance is down 23.4%(48,109).
    That makes a 106,849 loss in attendance, some of course, attributable to the economy, but most directly attributable to Becks absence.

  3. That is a good analysis. It will be interesting to see if his return game at NY draws as well as it has in the past two years.

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