Soccer Business Bits: Deals, Deals, Deals

crew-jerseyAs we like to do on occasion, we are going to take a look around the League to see what teams are offering to help bring fans to the game.  In Columbus, the Crew are promoting a Gold Cup Two pack for a July 7 doubleheader and a select Crew Games.  Prices for the packages range from $33 -$40.  At the same time, the Crew are offering a “Crew and More Pack” that includes 4 tickets to a Crew game and 4 tickets to a local attraction including an amusement park, zoo or science center.  The tickets are going for as little as $22 per person.

The Los Angeles Galaxy are cross promoting their AC Milan friendly with the Sports Authority (interstingly a competitor to League sponsor Dick’s.  The promotion is essentially a give-away, with participants afforded the opportunity to win tickets, gear and other itmes simply by registering.  At the same time, the Galaxy are promoting $1 beer and $1 hot dog night for their game this weekend versus Houston.  The promotional prices are only available pre-game.

In Seattle, the Sounders outstanding website does a great job setting forth the various promotions run by the Team. These include arrangements with Microsoft, Jack in the Box and Great Clips and others.  At the same time the Revs are offering a 4 game “mini-plan” that includes a free T-shirt.  The T-shirt keeps the “Defend the Fort” theme front and center.

As the season goes on, we will continue to note some of these promotional efforts.  These quick glimpses provide interesting insights into the efforts teams are making to bring fans to the games.  For teams with their own parks, getting fans into the stadium is the best way to sell food, merchandise and their product.

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