Comments on: Interview with Chivas USA Director of Marketing Alex Gallegos http://footiebusiness.com/2009/06/12/interview-with-chivas-usa-director-of-marketing-alex-gallegos/ Looking at the business side of the beautiful game Wed, 23 May 2012 19:08:34 +0000 hourly 1 http://wordpress.com/ By: Soccer Business Bits: Revs New Partner « Footiebusiness http://footiebusiness.com/2009/06/12/interview-with-chivas-usa-director-of-marketing-alex-gallegos/#comment-576 Fri, 21 Aug 2009 01:17:40 +0000 http://footiebusiness.com/?p=395#comment-576 [...] In other sponsorship/marketing news, Chivas USA is promoting a “kids night” where a child under 16 is free with the purchase of an adult ticket.  The promotion is good for the match this Saturday and two subsequent games during the season.  As we have discussed, Chivas is one team that has managed to weather the economic storm this season and increase attendance.  Click here for our interview with Chivas Director of Marketing Alex Gallegos. [...]

]]> By: Guest Commentary: WHAT MLS IS DOING RIGHT (AND WHAT IT CAN DO RIGHT NOW) TO GROW ITS POPULARITY AMONG U.S. SOCCER FANS « Footiebusiness http://footiebusiness.com/2009/06/12/interview-with-chivas-usa-director-of-marketing-alex-gallegos/#comment-565 Wed, 19 Aug 2009 02:03:26 +0000 http://footiebusiness.com/?p=395#comment-565 [...] we have focused on the efforts of individual teams to convert soccer fans to MLS fans.  We have interviewed various front office personnel, analyzed marketing efforts targeted to hardcore fans and interviewed soccer fans around the [...]

]]> By: James http://footiebusiness.com/2009/06/12/interview-with-chivas-usa-director-of-marketing-alex-gallegos/#comment-406 Sun, 14 Jun 2009 07:37:02 +0000 http://footiebusiness.com/?p=395#comment-406 Rebano Gringo,

I must say you guys are doing better then last year, however I still don’t see English input more into the team, I know it takes time, but their are other ways to market market the team without Guadalajaras influence. I am a chivas USA fan/USMNT not Guadalajara fan. Maybe you guys should considered that.

]]> By: REBAÑO GRINGO http://footiebusiness.com/2009/06/12/interview-with-chivas-usa-director-of-marketing-alex-gallegos/#comment-405 Sat, 13 Jun 2009 16:41:42 +0000 http://footiebusiness.com/?p=395#comment-405 are front office is doing a great job they are always consern about the fans and listen to you when you need something yes i think we need radio in english and know that the f.o. is working really hart on that we are going to get it

do galaxy have their games in english radio

]]> By: victory http://footiebusiness.com/2009/06/12/interview-with-chivas-usa-director-of-marketing-alex-gallegos/#comment-404 Fri, 12 Jun 2009 09:57:12 +0000 http://footiebusiness.com/?p=395#comment-404 didn’t the team start as an offshoot to the mexican club? wasn’t that the business model? besides….who can listen to soccer on the radio?

]]> By: Mike http://footiebusiness.com/2009/06/12/interview-with-chivas-usa-director-of-marketing-alex-gallegos/#comment-403 Fri, 12 Jun 2009 06:09:37 +0000 http://footiebusiness.com/?p=395#comment-403 What about radio broadcasts of the games in ENGLISH for its non-Spanish speaking fans?

This is rather insulting given the fact that the team is in Los Angeles not and Guadalajara.

why so much dependence on the Chivas de Guad brand?

]]> By: SVI http://footiebusiness.com/2009/06/12/interview-with-chivas-usa-director-of-marketing-alex-gallegos/#comment-402 Fri, 12 Jun 2009 02:14:47 +0000 http://footiebusiness.com/?p=395#comment-402 Chivas is an interesting test case for the hypothesis that winning brings fans. They have been good the last couple of years. I wonder if the increased attendance is related to that or if it is a marketing team.

Who makes up their fans? Is it mostly Chivas fans from Mexico or soccer fans who hate the Galaxy?

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