DC United has long prided itself on passionate supporters groups. Through “Behind the Badge“, the Team’s official blog, United is hoping to spread that passion to the younger set. For this Friday’s nationally televised match against New England, United is offering $15 tickets for college students. In addition to the tickets, the Team is offering tailgating opportunities and further promotions for large groups. Interestingly, the Team has proactively separated its ticket sales by colleges, offering distinct pages for each University.
United will combine this promotion with a singles night, offering packages with bands, drinks and more pre-game. The team will promote an after party at a bar in Town to keep the singles happy. Like with the College night, the Team will offer deals for large groups that want to participate. We say, why not?? Giving young people an excuse to drink, have fun and watch soccer seems like a pretty reasonable idea. The weather is supposed to cooperate. These are simple ideas, but certainly seem worth the try.
League Commisioner Don Garber sat down for a five minute interview on Fox Business Channel to discuss some MLS business basics. Though the interview did not break any new ground, the exposure for the league in non-traditional soccer media sources is important. Topics such as sponsorships, expansion and impact of the economy were explored. It was interesting to see the Commissioner refer to the two distinct fan groups (i.e. “hard core” supporters and families). Selling to these very different groups remains a challenge for the League
One aspect of the League that often goes unnoticed is the charitable efforts of MLS W.O.R.K.S. The League’s charitable arm partners with a number of recognizable names such as Nothing but Nets and UNICEF and raises money and awareness via a number of fundraising and outreach programs. One overlooked aspect of these efforts is the ongoing auction at MLSnet.com. An array of game worn jerseys, autographed memorabilia and other items are available for auction during the season. The money goes to MLS W.O.R.K.S and fans have access to a variety of neat items at reasonable prices with the certainty of authenticity. The League has aggressively promoted the charity in the last couple years and deserves applause for these efforts