http://footiebusiness.com/2009/03/06/business-bits-marketing-in-seattle/ Looking at the business side of the beautiful game Fri, 30 Jul 2010 18:52:35 +0000 hourly 1 http://wordpress.com/ http://footiebusiness.com/2009/03/06/business-bits-marketing-in-seattle/#comment-1219 A Mental Game: Us versus Them and the Social Psychology of Fandom | Pitch Invasion Mon, 29 Mar 2010 16:55:52 +0000 http://footiebusiness.com/?p=166#comment-1219 [...] across the soccer world because they are such an efficient marker of group identity—one of the Sounders’ marketing coups was to provide ‘free’ scarves to season ticket holders, automatically cementing a social [...] [...] across the soccer world because they are such an efficient marker of group identity—one of the Sounders’ marketing coups was to provide ‘free’ scarves to season ticket holders, automatically cementing a social [...]

]]> http://footiebusiness.com/2009/03/06/business-bits-marketing-in-seattle/#comment-746 The Monday After: Our End of the Year Voting and Playoff Attendance Start « Footiebusiness Mon, 02 Nov 2009 02:00:22 +0000 http://footiebusiness.com/?p=166#comment-746 [...] consideration, we elected to give our first place vote to the Seattle Sounders.  The pre-season guerrrila campaign was brilliant, the billboards were omnipresent and the results speak for themselves.  Despite the [...] [...] consideration, we elected to give our first place vote to the Seattle Sounders.  The pre-season guerrrila campaign was brilliant, the billboards were omnipresent and the results speak for themselves.  Despite the [...]

]]> http://footiebusiness.com/2009/03/06/business-bits-marketing-in-seattle/#comment-230 Seattle Sounders: A retrospective « Footiebusiness Fri, 10 Apr 2009 02:43:02 +0000 http://footiebusiness.com/?p=166#comment-230 [...] some thoughts from David Falk of www.goalseattle.com and the Seattle Soccer Examiner.  On March 6, we showcased Seattle’s “scarf Seattle” campaign.  The Sounders were the talk of the City and the soccer world with their innovative guerrilla [...] [...] some thoughts from David Falk of http://www.goalseattle.com and the Seattle Soccer Examiner.  On March 6, we showcased Seattle’s “scarf Seattle” campaign.  The Sounders were the talk of the City and the soccer world with their innovative guerrilla [...]

]]> http://footiebusiness.com/2009/03/06/business-bits-marketing-in-seattle/#comment-167 Business Bits: Expansion in St. Louis & the Monday After « Footiebusiness Mon, 23 Mar 2009 02:33:02 +0000 http://footiebusiness.com/?p=166#comment-167 [...] would work hard to steer investors to join Jeffrey Cooper’s bid.  We have written about Mr. Cooper’s bid before, and noted the League’s frustration with the lack of financial backing; it appears that the [...] [...] would work hard to steer investors to join Jeffrey Cooper’s bid.  We have written about Mr. Cooper’s bid before, and noted the League’s frustration with the lack of financial backing; it appears that the [...]

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